As we mark 20 years in business this year, it's hard to believe how much has changed since we started in 2004. Back then, the iPod was all the rage, Facebook was just launching, and the first smartphones were still a few years away from hitting the market.
Reflecting on these past two decades, our journey is not just about longevity, although that in itself is something we're rightly proud of, it's also about the growth, innovations and people that got us here.
Looking back
There's no doubt that back in 2004 the world was very different - no Twitter, no YouTube, and LinkedIn was barely a year old. Consider that. Banking was mostly offline, and the fintech sector was in its nascent stages.
From those early days of online banking to today, where mobile apps and digital platforms dominate, our journey (and the industry's) has been marked by significant evolution. This evolution has seen us navigate significant global events and industry shifts, adapting and expanding when needed, and always looking forward, demonstrating the strength of our vision and the expertise of our people (the importance of the latter cannot be overstated).
Our core values
Pride, passion, and determination have been some of our guiding principles.
We take pride in having thrived as a leading employer and a respected entity in the industry. Our passion for service has never wavered, and our determination has seen us grow despite numerous challenges that have impacted the world and our industry.
In addition to that, we've always understood that our success has come from the hard work and commitment of our team. Over these two decades, we've been privileged to work with some of the finest talents in the region, and their dedication to our clients and community have played as big a role in our success as anything else.
Building and maintaining trust
Trust truly is the cornerstone of any business, and that is especially the case in banking and fintech. It's hard won and easily lost.
Because of that, our approach has always been rooted in transparency and honesty, striving to be clear and upfront about our services, fees, and the work involved. This has not only helped in building credibility but also in establishing long-term, truly collaborative relationships with our clients and the wider industry in general.
Looking forward
As much as reminiscing about the past 20 years is a valuable (and fun) exercise, we're also extremely excited about the future.
The next 20 years promise even more innovation and expansion - the rise of contactless payments, digital wallets, and advancements in digital banking platforms and the BaaS (Banking as a Service) industry suggest a future where banking will be more integrated into our lives than ever before - and we will be at the forefront of it all, as we always have been.
As we celebrate throughout 2024, we want to extend our deepest gratitude to everyone who's been part of our journey - our colleagues, partners, clients, and extended network. Your support has been invaluable and without it we simply wouldn't be where we are today.
So, here's to the past two decades of success and to the many more to come. Our journey continues, and we firmly believe that the best is yet to come.
